Case study 02 · Sample copy
Signal-based outbound for an agency's client list
Watches hiring and funding signals, drafts a relevant first line per account, and queues sequences automatically.
- Status
- Shipped
- Built for
- Outbound agency
- Year
- 2026
- Tools
- Clay
- Apollo
- Claude
Video coming soon
- 3×Reply rate vs. static lists
The problem
The agency was sending the same sequence to large static lists. Reply rates were falling and the team had no time to research accounts by hand.
What I built
A pipeline that checks target accounts for fresh signals such as new sales hires and funding rounds. It writes a short first line referencing the signal and pushes qualified contacts into the right sequence.
Outcome
Outreach now goes to accounts with a reason to talk, and every first line reads as if someone did the research.